Tell customers the difference between cheap and expensive!

In recent years, with the improvement of people's health awareness and aesthetic level, more and more people choose the latter when shopping between price and quality. But there are also consumers who choose cheap products for the sake of temporary convenience. Can cheap products be bought? Now let's talk about: Why can't we buy products that are too cheap?

There are two common situations:

1. Buy cheap ones

Only at the moment when you finish killing the price is you happy! When using it, it is highly likely that not a single time is happy.

Cheap things may not necessarily have a low total cost, they just make up for the saved money in other aspects.

2. Buy high-quality products

At the moment of giving money, it was heartbreaking! I feel happy every day when I use it, and it feels particularly worthwhile. Finally, introduce the customer and form a loyal customer fan group.

But as marketers, we always encounter customers who want to take advantage, so how should we be clever in facing them?

1. Customers are desperately pressing prices and calculating costs

The customer has always thought that our prices are expensive and they are desperately trying to negotiate with me to calculate the cost. I really want to ask him, "Have you calculated the design cost? Have you calculated the labor cost? Have you calculated the marketing cost? Have you calculated the normal operating cost of the company? Have you calculated the management cost? Have you calculated the logistics cost? Have you calculated the warehouse cost? If the company cannot operate normally for profit, who will guarantee your legitimate rights and interests?"?

2. Can you turn a pile of materials into a finished product?

Can you build your own house with steel bars and cement? Give you a needle, can you give yourself acupuncture and moxibustion? Here's a basketball for you. Can you go play NBA? Give you a pile of materials, you can turn it into a floor by yourself.

3. The premise of service is profit

The premise of service is profit, and every company must survive. Profit can be appropriately reduced but cannot disappear. You take away all the profits that guarantee survival, and who guarantees product quality and after-sales service.

4. The quality of the product depends on your choice

It's so expensive, that's right, because it's good, so it's expensive! Product value lies in quality, and people value taste! The quality of the product depends on your choice! There is nothing in the world that can buy the best product for the least amount of money.

5. Pursuing perfection and prioritizing quality

Someone asked, "Can your product be cheaper?"

I can only say, "I cannot give you the lowest price, I can only give you the highest quality. I would rather explain the price for a while than apologize for the quality for a lifetime.".